168 Free SEO Tools

Backlinks are very important to your search engine optimization efforts. Many people assume a link, is a link, is a link, but that thought process is completely untrue. All backlinks have different values. For instance you may get a backlink from a site that has a Google PageRank (PR) of 8, thousands of backlinks, great tags (title, meta, etc.) - essentially what would appear to be the perfect backlink (assuming your site the the backlink site have content that is relevant to each other) - compared to a site that has say a Google PR of 3, hundreds of backlinks and just okay tags.

The knee jerk reaction is that the first backlink is better, but in reality the second may actually be better because of many reasons. If the first backlink is on a page that has many outbound links, which all have to share the ‘link juice’ then the actual value of the backlink is greatly diminished. Also, the ‘anchor text’ (the text used in the backlink to your site) may not be keyword rich. So, on the first backlink your anchor text may be “click here to learn more” and in the second backlink it may be something like this, “xyz company that provides xyz service”.

In the second backlink the ‘anchor text’ may contain important keywords with which you want to rank for and by having them in the ‘anchor text’ greatly increases the value of that backlink regardless of the PR value. This can all get confusing fast, so below is a list of free backlink tools to help you sort through the value of your backlinks and hopefully help you build a better roadmap for your SEO efforts.

Building Quality backlinks is one of the most important factors in Search Engine Optimization.

It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines.

A backlink could be considered as a Quality Backlink if

- The Theme of the backlinking website is the same as your website.

- It links to your website with the keyword (keyphrase) that you are trying to optimize for.

Backlink Anchor Text Analysis : It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines. This tools help you determine the backlinks of your website and the link text used by your backlinks to Link to your wesbite.

Backlink Builder : This tools help you build a LOT of quality backlinks, it searches for websites of the theme you specify that contain keyphrases. quality backlinks are important for ranking well in search engines.

Backlink Summary : This tool will give you get a summary of your competitors backlinks.

Summary:

Backlinks are very important to your search engine optimization efforts. A backlink could be considered as a Quality Backlink if the Theme of the backlinking website is the same as your website and it links to your website with the keyword (keyphrase) that you are trying to optimize for.