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Unique content is one of the most important aspects of SEO. A search engine is designed to provide relevant results when a search term is entered. In addition to providing relevant results a search engine is also designed to return sites of high quality. Content that is just copy and pasted from an article that appears on the internet dozens of times is not what a search engine is designed to give its users. Instead a search engine is designed to give results that have targeted and unique content so that users will read text that is not just splattered all over the internet. Text that someone took time and effort to write.
Use this unique content generator to build your quality content instantly.
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Good Keywords is free Windows software tool from Softnik Technologies for finding the ideal set of keywords for targeting your web pages. Use Good Keywords to find suitable keywords sets, create your meta tags, brainstorm product ideas, etc.
]]>Define your business
A successful search engine marketing campaign starts not with the engines, but with your own site and with the site’s users (i.e. your customers). There is not a lot of point attempting to seed the engines with links to your site unless you are clear about the services that you offer and who those services are aimed at.
Once you are clear about who your site is for and what it offers, you are in a position to start.
Set targets for your campaign
Translate your business definitions into search phrases
Useful tools for helping you refine your list are Overture’s search suggestion tool, which is free, and Wordtracker, which for a modest charge offers detailed keyword analysis.
Structure your site around your search phrases
Design your pages to attract search engine traffic
Submit your site to Directories and Search Engines
Get your site linked from other sites
Monitor the results
When done correctly, search engine positioning can increase web traffic by a tremendous amount.Check your Search engine positioning on Yahoo, Google, All The Web. MSN and Hotbot. How does Search engine positioning tool work? Its simple, just enter your keyword/keyword phrase and your URL (Website Address www.yourdomain.com).
And the tool will shows number of pages indexed in Google and Yahoo, backlinks for the page and site fromYahoo, PageRank, Allinanchor, body keyword density and text link keyword density.
]]>The knee jerk reaction is that the first backlink is better, but in reality the second may actually be better because of many reasons. If the first backlink is on a page that has many outbound links, which all have to share the ‘link juice’ then the actual value of the backlink is greatly diminished. Also, the ‘anchor text’ (the text used in the backlink to your site) may not be keyword rich. So, on the first backlink your anchor text may be “click here to learn more” and in the second backlink it may be something like this, “xyz company that provides xyz service”.
In the second backlink the ‘anchor text’ may contain important keywords with which you want to rank for and by having them in the ‘anchor text’ greatly increases the value of that backlink regardless of the PR value. This can all get confusing fast, so below is a list of free backlink tools to help you sort through the value of your backlinks and hopefully help you build a better roadmap for your SEO efforts.
Building Quality backlinks is one of the most important factors in Search Engine Optimization.
It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines.
A backlink could be considered as a Quality Backlink if
- The Theme of the backlinking website is the same as your website.
- It links to your website with the keyword (keyphrase) that you are trying to optimize for.
Backlink Anchor Text Analysis : It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines. This tools help you determine the backlinks of your website and the link text used by your backlinks to Link to your wesbite.
Backlink Builder : This tools help you build a LOT of quality backlinks, it searches for websites of the theme you specify that contain keyphrases. quality backlinks are important for ranking well in search engines.
Backlink Summary : This tool will give you get a summary of your competitors backlinks.
Summary:
Backlinks are very important to your search engine optimization efforts. A backlink could be considered as a Quality Backlink if the Theme of the backlinking website is the same as your website and it links to your website with the keyword (keyphrase) that you are trying to optimize for.
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SEO Experts & Experience
Conversation about SEO between Jeff Dedrick and Dan Thies
Dan Thies
http://www.seoresearchlabs.com
Dan is a long time veteran of the web marketing wars… author/publisher of SEO Fast Start (www.seoresearchlabs.com/seo-book.php), first published in 2001, the 4th edition is now a free download from his site.
Dan is also the author of the SitePoint Search Engine Marketing Kit (www.seoresearchlabs.com/kit), and a frequent speaker at Search Engine Strategies (www.searchenginestrategies.com) and other events.
What changes do you see Google making in the next year or two and its impact on website owners and their search engine ranking?
Google will do a lot of things that seem random, like opening a video store… none of this has any real impact on those concerned with search engines.
The main changes we can expect from Google are greater refinements in link analysis and spam filtering, as they lead the way among search engines in creating a new map of the web.
I expect Google to launch something comparable to Yahoo stores, get into the auction business, and try more experiments like Google Base. Some of these things will have an impact on search marketing because Google will integrate them into the search tools and portal as they did with Froogle.
What changes do you see Yahoo making in the next year or two and its impact on website owners and their search engine ranking?
Yahoo will have to switch their pay-per-click bidding system to match what Google has been doing with Adwords. This will make Yahoo’s PPC platform more competitive, and drive a great deal more profit into their search engine. This in turn will enable them to promote the value of their search engine.
To become more important in the SEO world, Yahoo must attract more users to their search engine, but even with a large increase in the user base, the search results are still formatted to favor the paid listings.
Yahoo will need to catch up with Google in the area of link analysis, but there’s no reason why they can’t. At this point, Yahoo’s researchers appear to have a fairly naive view of spam, and if this doesn’t change, it will remain fairly easy to manipulate Y! search results.
What are the changes that the other search engines will be making or must make to compete against Google and Yahoo in the future?
MSN has great technology, but like Yahoo, they’re fairly easy to spam. MSN’s analysis of web pages may be superior to what Google and Yahoo do, but they have to get better and doing link analysis. Ask.com is so far from competitive right now, it’s hardly worth speculating what they might do, since they’ll do something between disappearing and getting good at search.
What are your predictions on technology that the search engines will introduce in the next year or two and its affect on website owners?
We can expect more things like Google Site Maps, and other tools that allow you to give the search engine more information about your web site.
More efforts to index “hidden” content on dynamic sites, and to get to the deeper content (old news articles, etc) and transient content (job listings that may be live for only a day or two).
Everyone keeps saying that the vortals (vertical/niche search engines) are coming, but if vortals happen in a big way, it’s more likely to be as an option on the big search engines. You already see Google throwing flight search results up, shopping search, etc. and as search engines get better at understanding the user’s intent, they’ll get better at delivering search results that really help the user.
What do you believe website owners will have to concentrate on to have their websites either stay or become highly ranked in the search engines in the next couple years?
On the site, unique content and usability, because “user feedback” captured via toolbars, audience panels, and other methods will start to influence search results.
For SEO, more attention to the internal linking and site structure, to draw attention to most important pages on the site.
Better linking strategies, and a lot more natural website promotion to draw links and traffic and boost the brand.
Finally, and maybe most important, working on improving the conversion rate - making the most out of every visitor by bringing them to the right page, delivering the right message, and making the buyer feel safe… those who make more money from the traffic will have more resources to do the other things that make rankings happen.
Most people know that the search engines are cleaning up and de-listing a lot of the sites that have been created using bad site generation software. What is the future of sites that have been created using site generation software and what can current generated sites do about it?
Here’s a novel idea: instead of trying to siphon off a few nickels with a robo-site, why not actually create a useful resource with unique content? It’s not that hard, and you don’t have to look over your shoulder all the time.
Those who have been caught and penalized should dump the domain name and consider it the SEO equivalent of Chernobyl; those who haven’t been penalized have a choice. The “keyword driftnets” will probably still work (albeit with short lifetimes for any given site) to draw a little traffic, but it’s very hard to build a large income that way, and it isn’t going to get any easier.
What are your predictions on duplicate content and how Google and Yahoo will filter this duplicate content in the future?
All of the search engines will continue to tighten up their filters on duplicate content, which will reduce the SEO impact of some strategies like article distribution and press releases. Fortunately, these things are pretty profitable anyway, so we’ll just write more articles, and the web will be richer for all that extra content.
Search engines will approach dupe filtering cautiously, because they don’t want to punish the original author and reward people who borrow, steal or plagiarize.
There are many current sites selling private label niche articles to its members. What changes would you suggest someone make to private label articles before adding them to their websites to avoid being duplicate content and how would these changes affect search engine rankings?
I would always write a unique introduction, first of all. Changing the author’s bio, changing hyperlinks within the article, and the like. It may get to the point where you can’t have a duplicate paragraph without further analysis and/or filtering taking place.
I approach article distribution and other content promotions as a three-step process, and distributing the article is only step one - the following steps are where we gain unique content and link placements, and develop partnerships with the people who reach our target audience
Summary : In Dan Thies opinion Google will continue to find and punish SEO spammers. Manipulating positions by link campaigns will become increasingly difficult and expensive, and it will require more weeks and months than it used to
]]>Keyword density is the measurement in percentage of the number of times a keyword appears compared to the total number of words on a page. Most webmasters are concerned with tweaking the keyword density for words they are trying to rank in search results.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%
There is no set percentage that each page should have in regards to keyword density. Most well ranking sites have a keyword density of 3%-5%. If a site’s keyword density is too high it will start to look like keyword stuffing. Keyword stuffing is a black hat SEO tactic and is not recommended.The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.
Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
Simple steps to check the density:
- Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
- Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
- Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
- When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
- Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
Keyword density is one of the on page factors search engines use to determine a site’s ranking.
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